A lot has been written lately in the wake of the Thomson-Reuters deal and Rupert Murdoch’s proposal to acquire Dow Jones about the value of financial news. It is said this is the only category of news that people are prepared to pay for and that therefore these companies merit a premium.

Well far be it from me to argue about full valuations for these assets; however I do strongly believe in the value of all serious news. What makes financial news valuable when provided by a trusted source is that millions are invested or traded on the basis of this content. News is a price discovery mechanism in many non-exchange traded markets and the insight provided by great journalists helps to generate investment out performance.

General and political news can also be very valuable but many societies seem to prefer fluff and gossip about celebrities over hard news. This is perhaps a comment upon how secure and comfortable life is in many developed nations. General and political news matters most when there is a clear and present danger. In Nazi Germany in 1938 accurate news about the risks of remaining in Germany would have been very valuable to many groups that had begun to be persecuted.

Similarly news about advances in science and healthcare can be vitally important to those suffering from serious illness. Again when confronted with life and death challenges we have little interest in being entertained or to have our news presented by pretty people straight out of make-up.

Finally there is another reason we should all care about the quality of news — the key role that a free press plays in helping to educate the electorate in modern democracies. Tabloid news may not present an immediate danger in developed nations but in the long-run an informed and educated electorate is the only way to ensure the proper functioning of democratic government.